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LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ PROVEN 99

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Steps to Attempt LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ

  1. The total number of questions is 20.
  2. Every question given four options, one is right and three others are wrong answers.
  3. Choose the correct option and solve each question.
  4. The submit button is below the last question, after attempting all questions please click on the submit button.
  5. Final Result is shown on the display screen, check your answers.
  6. If any query regarding this quiz, Please comment on it. 

Welcome to your LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ

1. 

Who defined the marketing concept in 1957 as a customer-oriented, integrated, profit-oriented philosophy of business?

2. 

Which one of the following is NOT a non-personal communication channel?

3. 

What is/are the need(s) for library marketing?

4. 

Which of the following include(s) the different categories of customers’ relationship proposed by Piercy in 1999?

5. 

What is/are the internal source(s) required in the library secondary data collection method for marketing research?

6. 

What should be the primary concern while making a web page?

7. 

In the year 1960, Edmund Jerome McCarthy proposed the concept of the 4Ps marketing mix. These are Product, Price, Place, and ___.

8. 

Which of the following falls under the virtual approaches of library services marketing?

9. 

Appy Pie is a/an__

10. 

APA stands for__

11. 

Which of the following file formats are accepted by Mendeley?

12. 

In cMOOC, ‘c’ stands for:

13. 

Synchronous learning is when:

14. 

Four Components of an e-module are:

15. 

Which of the following advantages offered by e-Learning is not applicable to xMOOCs?

16. 

The first truly massive response to an online open course was received by a course on Artificial Intelligence offered in 2011 by:

17. 

SWAYAM stands for

18. 

Learning Management System (LMS) is also known as:

19. 

Under which Web service Library website create free of cost?

20. 

How to calculate Citations Per Publication (CPP)?

LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ

LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ

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