LIBRARY MARKETING AND QR CODES MCQ/ LIS QUIZ Welcome to your LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ 1. Who defined the marketing concept in 1957 as a customer-oriented, integrated, profit-oriented philosophy of business? Philip Kotler John B. McKitterick Alan Andreasen Sidney Levy None 2. Which one of the following is NOT a non-personal communication channel? Radio Television Leaflets and publicity E-mail None 3. What is/are the need(s) for library marketing? Optimum utilization of resources Changing scenario of the library and information centres Pro-active service to users All of the above None 4. Which of the following include(s) the different categories of customers’ relationship proposed by Piercy in 1999? Arm’s length, transaction buyers Relationship exploiters Relationship seekers All of the above None 5. What is/are the internal source(s) required in the library secondary data collection method for marketing research? Marketing databank Census None of the above All of the above None 6. What should be the primary concern while making a web page? Set up internal electronic discussion groups to facilitate communication Keep the links with the customers need Make it brief and meaningful content All of the above None 7. In the year 1960, Edmund Jerome McCarthy proposed the concept of the 4Ps marketing mix. These are Product, Price, Place, and ___. People Processes Promotion Physical Evidence None 8. Which of the following falls under the virtual approaches of library services marketing? Newsletters Brochures Business cards Web Blogs None 9. Appy Pie is a/an__ Mobile app creator Website Builder QR code generator All of the above None 10. APA stands for__ American Political Association American Psychological Association Asian Political Association Asian Psychological Association None 11. Which of the following file formats are accepted by Mendeley? .sgml and .mkv dwg and .dxf .docx and .pdf All of the above None 12. In cMOOC, ‘c’ stands for: Combined Connectivity Connectivism Controlled None 13. Synchronous learning is when: Learning takes place anytime, anywhere in absence of a teacher Learning is self-paced, student-centred and location-independent A teacher and students are engaged in learning at the same time Learning that facilitates sharing of resources irrespective of time and place None 14. Four Components of an e-module are: E-text, E-tutorial, Chats and Discussions Self-learning, Learn more, Video-conferencing and Audio-conferencing E-text, E-tutorial, Self-learning and Learn more E-tutorial, Self-learning, Assets and Learning Objects None 15. Which of the following advantages offered by e-Learning is not applicable to xMOOCs? Life long learning Student-centric learning No space conSaving the time of faculty straints Saving the time of faculty None 16. The first truly massive response to an online open course was received by a course on Artificial Intelligence offered in 2011 by: Sebastian Thrun and Peter Norvig George Siemens Stephen Downes Andrew Ng None 17. SWAYAM stands for Social Webs of Active-Learning for Young Aspiring Minds Study Webs of Active-Learning for Young Aspiring Minds Studying Webs of Active-Learning for Young Aspiring Minds Statutory Webs of Active-Learning for Young Aspiring Minds None 18. Learning Management System (LMS) is also known as: Content Management System Reference Management System Virtual Learning Environment Database Management System None 19. Under which Web service Library website create free of cost? Wordpress Joomla Google Sites Drupal None 20. How to calculate Citations Per Publication (CPP)? Total Citations Received/Total Papers Total Citations Sent/Total Papers Total Citations Sent/Citation Per Paper Total Citations Received/Citation Per Paper None Please fill in the comment box below. Time's upNo related posts.
