LIBRARY MARKETING AND QR CODES MCQ/ LIS QUIZ

Welcome to your LIBRARY MARKETING AND SERVICES MCQ/ LIS QUIZ

Who defined the marketing concept in 1957 as a customer-oriented, integrated, profit-oriented philosophy of business?

Philip Kotler

John B. McKitterick

Alan Andreasen

Sidney Levy

Which one of the following is NOT a non-personal communication channel?

Radio

Television

Leaflets and publicity

E-mail

What is/are the need(s) for library marketing?

Optimum utilization of resources

Changing scenario of the library and information centres

Pro-active service to users

All of the above

Which of the following include(s) the different categories of customers’ relationship proposed by Piercy in 1999?

Arm’s length, transaction buyers

Relationship exploiters

Relationship seekers

All of the above

What is/are the internal source(s) required in the library secondary data collection method for marketing research?

Marketing databank

Census

None of the above

All of the above

What should be the primary concern while making a web page?

Set up internal electronic discussion groups to facilitate communication

Keep the links with the customers need

Make it brief and meaningful content

All of the above

In the year 1960, Edmund Jerome McCarthy proposed the concept of the 4Ps marketing mix. These are Product, Price, Place, and ___.

People

Processes

Promotion

Physical Evidence

Which of the following falls under the virtual approaches of library services marketing?

Newsletters

Brochures

Business cards

Web Blogs

Appy Pie is a/an__

Mobile app creator

Website Builder

QR code generator

All of the above

10.

APA stands for__

American Political Association

American Psychological Association

Asian Political Association

Asian Psychological Association

11.

Which of the following file formats are accepted by Mendeley?

.sgml and .mkv

dwg and .dxf

.docx and .pdf

All of the above

12.

In cMOOC, ‘c’ stands for:

Combined

Connectivity

Connectivism

Controlled

13.

Synchronous learning is when:

Learning takes place anytime, anywhere in absence of a teacher

Learning is self-paced, student-centred and location-independent

A teacher and students are engaged in learning at the same time

Learning that facilitates sharing of resources irrespective of time and place

14.

Four Components of an e-module are:

E-text, E-tutorial, Chats and Discussions

Self-learning, Learn more, Video-conferencing and Audio-conferencing

E-text, E-tutorial, Self-learning and Learn more

E-tutorial, Self-learning, Assets and Learning Objects

15.

Which of the following advantages offered by e-Learning is not applicable to xMOOCs?

Life long learning

Student-centric learning

No space conSaving the time of faculty straints

Saving the time of faculty

16.

The first truly massive response to an online open course was received by a course on Artificial Intelligence offered in 2011 by:

Sebastian Thrun and Peter Norvig

George Siemens

Stephen Downes

Andrew Ng

17.

SWAYAM stands for

Social Webs of Active-Learning for Young Aspiring Minds

Study Webs of Active-Learning for Young Aspiring Minds

Studying Webs of Active-Learning for Young Aspiring Minds

Statutory Webs of Active-Learning for Young Aspiring Minds

18.

Learning Management System (LMS) is also known as:

Content Management System

Reference Management System

Virtual Learning Environment

Database Management System

19.

Under which Web service Library website create free of cost?

Wordpress

Joomla

Google Sites

Drupal

20.

How to calculate Citations Per Publication (CPP)?

Total Citations Received/Total Papers

Total Citations Sent/Total Papers

Total Citations Sent/Citation Per Paper

Total Citations Received/Citation Per Paper

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